Healthcare Entrepreneur Masterclass

THE RISE OF THE HEALTHCARE ENTREPRENEUR

Build a Profitable, Scalable Medical Practice

Stop Working In Your Practice, Start Working On It.

Stop Working In Your Practice, Start Working On It.

You became a healthcare practitioner to help people, but somewhere along the way, the rewards stopped matching the effort. Many clinicians face a daily grind where administrative overload limits growth and income remains capped by one-on-one time with patients.

If you recognise yourself in any of the following, the 12 Week Healthcare Entrepreneur Masterclass is your comprehensive roadmap out:

Long Hours, Low Return: You're working 50+ hours a week, yet your pay remains frustratingly low.

Stagnant Growth: You feel trapped in the daily grind with uncertainty about new revenue streams or tech-enabled care.

Undervalued: You know your clinical expertise is world-class, but leadership gaps leave you feeling constrained and seeking new income channels aligned with your expertise5.

Sacrificing Life: You have less time and energy for your family and personal well-being.

It’s time to stop being a practitioner on a treadmill and start becoming a Healthcare Entrepreneur.

The 12 Week Masterclass: Your Blueprint for Business Mastery

This intensive group masterclass is designed specifically for medical professionals and healthcare specialists ready to build a thriving, scalable practice and diversify income.

Moving beyond the daily grind, you will be equipped with practical tools and proven strategies to build a business that works for you.

Let's Go !

Core Focus: The 6-Step Framework for Practice Mastery

The Masterclass is structured around a proven 6 step system that moves you from chaos to a streamlined, scalable practice:

Step

Focus

Outcome

1. Mastery

Clarity on vision, time & money management.

Personal & business goal setting.

2. Niche (Positioning)

Define your unique value and niche.

Move beyond fee-for-service models.

3. Leverage

Systems, processes, and tech integration.

Reduce owner dependency through automation.

4. Team

Recruitment and retention strategies.

Build a high-performing team.

5. Synergy

Integrate people and systems.

Streamlined, scalable practice growth.

6. Results

Create diversified sustainable revenue streams.

New income channels aligned with your expertise.

What You Will Achieve

Walk away from this program with the business acumen to run your practice like a high-performing enterprise. You will gain:

A 90-day business blueprint tailored to your goals.

Strategies in time management, marketing, financial management, team leadership, and tech integration.

The 5 Critical Levers for Massive Growth (Leads, Conversions, Number of Transactions, Average Sale Value, and Profit Margins).

Tools to grow or diversify your career and integrate healthcare, tech, and business.

You will be the first to gain access to the 7 key areas in the Instant Practice Framework which will give you an edge over competitors.

Intake patients so that they feel like a VIP and they really get to know the practice, ensuring ethically re-booking of patients.
Number Crunching: Know how many new patients you see a month. Insights into your team’s utilisation rates. And discover where your main referral source comes from.
Summary of profit and loss.
Tracking Key Performance Indicators- receptionists and practitioners should all have KPIs-
Actionable Marketing Strategy
Necessary Checklists – Daily tasks for your practitioners and daily tasks for your admin staff should all be monitored.
Targets for 90 day goals – every business should have 90 day targets- what are yours?

Masterclass Delivery & Investment

This program offers affordable, targeted coaching plus a supportive peer group to help you overcome your challenges and future-proof your career.

The 12-Week Program Schedule

The program is delivered through group sessions, coaching support, and a supportive community over 12 weeks:

Week 1–2: Time mastery & practice foundations
Week 3–4: Marketing & lead generation
Week 5–6: Sales & patient journey
Week 7–8: Systems & automation
Week 9–10: Team & leadership
Week 11–12: Scaling & next steps

Investment

Full Investment: R12,000 (per participant).
Delivery: Group sessions, coaching support, and community.
Commitment: Approximately 3-4 hours per week, including the session and application activities.
Guarantee: Attend all sessions, complete actions, and if no results are seen, we offer a money-back guarantee.

Meet Your Facilitators

The Masterclass is led by leading healthcare business strategists, Liska Muller and Caroline Swart.

With a unique blend of business acumen and psychological insight, Liska is a registered psychologist and certified business coach who helps healthcare entrepreneurs build profitable, purpose-driven practices through strategic leadership and organisational development.

Liska Muller

With over 25 years in physiotherapy and business systems strategy, Caroline founded Surge Systems and Instant Practice to help healthcare owners automate daily tasks, boost profitability, and regain time for innovation and growth.